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قديم 04-21-2014, 10:01 AM
antaumry متواجد حالياً
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وسام الادارة ريشه 3 ريشه 2 ريشه 1 
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تاريخ التسجيل : Nov 2004
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افتراضي ملخص للفانيل chapt 1



Ch.1
Digital Economy
The digital economy refers to an economy that is based on digital technologies.
The digital economy is also sometimes called the internet economy, the new economy, or the web economy
In this new economy, digital networking, including wireless and communication infrastructures provide a global platform over which people and organizations devise strategies, interact, communicate, collaborate and search for information.
New old economy ex> rent movies, paying for transportation
E-Business: The use of electronic technologies to transact business
Use of web based systems to support buying, selling, collaboration and customer service are examples of e-commerce.
EC is becoming a very significant global economic element in the twenty first century.
The infrastructure for digital organizations and EC is networked computing.
Business Models
A business model is a method of doing business by which a company can generate revenue to sustain itself. The model spells out how the company adds value to create a product or service. (Value Chain)
l Nokia makes and sells cell phones
l A TV station provides free broadcasting. Its survival depends on a complex model involving advertisers and content providers
l Internet portals, such as Yahoo, also use a complex business model.
Digital Age Business Models
l Name-Your-Own Price
l Reverse Auctions
l Affiliate Marketing
is an arrangement in which marketing partners place a banner ad for a company, such as amazon.com, on their website. Every time a customer clicks on the banner, moves to the advertiser’s web site, and makes a purchase there , the advertiser pays a 3-15 % commission to the host site. In this way, businesses can turn other businesses into their virtual commissioned sales force.
l E-Marketplaces and Exchanges
Electronic market places have existed in isolated applications for decades. An example is the stock exchanges, some of which have been fully computerized since the 1980s. But in 1999, thousands of electronic market places of different varieties have come up. E-market places introduce operating efficiencies to trading, and if well organized and managed, they can provide benefits to both buyers and sellers.
l Tendering via reverse auctions
If you are a big buyer, private or public, you are probably using a tendering (bidding) system to make your major purchases. In what is called a request for quote (RFQ), the buyer indicates a desire to receive bids on a particular item, and would-be sellers bid on the job. The lowest bid wins, if price is only the consideration, hence the name reverse auction. Now tendering can be done online, saving time and money.
l Group purchasing
It is customary to pay less per unit when buying more units. Discounts are usually available for such quantity purchases. Using e-commerce and the concept of group purchasing , in which purchase orders of many buyers are aggregated can, a small business or even or an individual can participate and get a discount. EC brings in the concept of electronic aggregation for group purchasing, in which a third party finds the individuals or SMEs that want to buy the same product, aggregates their small orders, and then negotiates for the best deal. The more that join the group, the larger the aggregated quantity, and the lower the price paid.
l Electronic aggregation (buying groups)
Information Systems and Information Technology
Information technology refers to the technical (as opposed to the social) side of an information system including hardware, software, networks, and other devices.
An Information System collects, processes, stores, analyses and disseminates information for a specific purpose
An information system can be formal or informal.
Formal systems include agreed-upon procedures, standard inputs and outputs and fixed definitions.
A company’s accounting system is an example for formal systems.
Personal email exchange is an example for informal system.


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