Assignment 1
1. One of the Holistic Marketing concept element is the integrated
marketing. Explain what is the integrated marketing and clarify
your answer with a real example.
2. How could the core competency concept be consider as an
essential element in the marketing strategy
3. Refer to ®g. 2.2 on page 64. How could any firm fill the gap of its
strategic planning
4. Select any firm from the internet and perform SWOT analysis
referring to page 70
5. Read the markeng excellence (Nordstrom) on page 169 and
answer the followed questions.